Corporate Strategy is Big Data’s New Frontier
Using Big Data, marketers have been able to hone in on schools of fish in seas of information. Then they cast their net accordingly. Applying data science to marketing is still a new field, but it’s...
View ArticleThe Problem with Privacy
A few weeks ago, I had the pleasure of stumbling into ChikaLicious Dessert Club on 10th Street between 1st and 2nd Avenues in New York City. What drew me in, aside from the intoxicating smell of their...
View ArticleThe Oscars’ Four Marketing Takeways
Awards shows are an advertisers’ dream. They take place in real time, which discourages DVR’ing and fast-forwarding, and they’re also one of the few live events that engages a predominantly female, not...
View Article“60 Minutes” Investigates Data Brokers
Like so many people, I grew up with fond memories of watching “60 Minutes” reporters chasing down guilty-looking people in parking lots and confronting them. The show has long been known for calling...
View Article10 Marketing Mantras from the Adobe Digital Marketing Summit
As the Adobe Digital Marketing Summit comes to a close in Salt Lake City, I’m back in NYC reflecting on a few days of total submergence in a marketing mecca. What were some of the biggest takeaways...
View ArticleWhat Do Self-Driving Cars Have to Do with BI?
Called the “Thomas Edison of our time,” Ray Kurzweil is a legendary inventor and futurist, whose many inventions include groundbreaking discoveries in speech technology. In a keynote speech to the...
View ArticleCEOs and Employees Don’t See Eye-to-Eye on Big Data
We’ve all heard this before: big data is “everywhere.” But who has access to it? According to new survey from the Economist Intelligence Unit and Teradata, there’s a pretty significant gap between what...
View ArticleTop 10 Takeaways from the Gartner BI Summit
Held in the city of sin, this year’s Gartner Business Intelligence Summit didn’t disappoint. Synthesis was the key theme of the show, and analysts emphasized the importance of merging traditional and...
View ArticleHappy Internet of Things Day!
Apparently today is Internet of Things day, and no, you’re not alone–I didn’t know this was a thing either. Turns out this is actually the fifth year that the IoT council is celebrating the “holiday,”...
View ArticleBig Data’s a Big Deal at the Box Office
Have you ever wondered how the big players of the entertainment industry determine where, how, and when to sell their products? For instance, does a new drama series belong on TV, or would it be better...
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